{"id":31794,"date":"2025-07-01T10:18:25","date_gmt":"2025-07-01T02:18:25","guid":{"rendered":"https:\/\/www.flyroyalbrunei.com\/philippines\/?p=31794"},"modified":"2025-07-16T10:34:13","modified_gmt":"2025-07-16T02:34:13","slug":"stb-and-rb-sign-moc-to-boost-regional-air-connectivity-and-tourism","status":"publish","type":"post","link":"https:\/\/www.flyroyalbrunei.com\/philippines\/en\/stb-and-rb-sign-moc-to-boost-regional-air-connectivity-and-tourism\/","title":{"rendered":"STB And RB Sign MOC To Boost Regional Air Connectivity And Tourism."},"content":{"rendered":"

SABAH TOURISM BOARD AND ROYAL BRUNEI AIRLINES SIGN MOC TO BOOST REGIONAL AIR CONNECTIVITY AND TOURISM<\/strong><\/p>\n

Kota Kinabalu, 30 June 2025 \u2013 The Sabah Tourism Board (STB) has today formalised a strategic partnership with Royal Brunei Airlines (RB) through the signing of a Memorandum of Collaboration (MoC) aimed at enhancing regional air connectivity and strengthening tourism flows between Sabah, Brunei, and key international markets.<\/p>\n

 <\/p>\n

The MoC was officially signed on 30 June 2025, following an earlier engagement on 15 January 2025 at RB\u2019s Corporate Office in Bandar Seri Begawan, where STB Chief Executive Officer Julinus Jeffery Jimit and RB Chief Executive Officer Captain Sabirin Hj Abd Hamid exchanged views on shared tourism aspirations and collaborative potential.<\/p>\n

 <\/p>\n

Through this partnership, both parties will work towards enhancing flight connectivity between Sabah and key regions\u2014including BIMP-EAGA, ASEAN, the Middle East, Oceania, UK and India\u2014by 2028. To drive demand, STB and RB will jointly implement a series of targeted initiatives such as roadshows, familiarization trips, and tactical and awareness campaigns in selected markets.<\/p>\n

 <\/p>\n

The MoC also facilitates support for RB\u2019s operational expansion, which in turn benefits STB by reinforcing its role in expanding Sabah\u2019s air connectivity and strengthening its position in regional tourism development, with STB committing to engage relevant state agencies and aviation regulators where applicable.<\/p>\n

 <\/p>\n

The collaboration is designed to reflect RB\u2019s route development strategy, while cultivating a sustainable and mutually beneficial relationship that aligns with Sabah\u2019s tourism goals. Additionally, both organisations will work closely on market analysis and evaluation, and respond strategically to tourism trends and travel demands.<\/p>\n

 <\/p>\n

\u201cThe signing of this MoC reflects our joint vision to make Sabah more accessible while strengthening tourism ties with Brunei and beyond,\u201d said Julinus Jeffery Jimit, Chief Executive Officer of Sabah Tourism Board.<\/p>\n

 <\/p>\n

\u201cThrough this collaboration, we aim to increase visitor arrivals and unlock economic opportunities across the region.\u201d he said.<\/p>\n

 <\/p>\n

Meanwhile, Captain Sabirin Hj Abd Hamid, CEO of Royal Brunei Airlines\u202fsaid \u201cSabah holds a very special place in Royal Brunei Airlines\u2019 history. As we commemorate our 50th anniversary this year, we are reminded that Kota Kinabalu was one of our very first destinations when we launched operations on 14 May 1975.\u201d<\/p>\n

 <\/p>\n

\u201cOver the decades, we\u2019ve worked closely with the Sabah Tourism Board on numerous initiatives\u2014from joint marketing campaigns to familiarisation trips\u2014all with the shared goal of positioning Sabah and Borneo as premier travel destinations. This new partnership formalised through the MoC is more than just a business arrangement; it feels like working alongside family. We are proud to further strengthen air connectivity in the region, support sustainable tourism, and continue our joint efforts in promoting shared prosperity across our key markets.\u201d he continued.<\/p>\n

 <\/p>\n

The MoC outlines a flexible, non-binding framework, with no financial obligations unless mutually agreed upon. It also allows for third-party participation in joint initiatives, and includes bi-annual review mechanisms to assess progress and explore new areas of cooperation.<\/p>\n

 <\/p>\n

This agreement marks a significant milestone in STB\u2019s ongoing efforts to expand air accessibility and attract quality visitors to Sabah. With the support of strategic partners like Royal Brunei Airlines, STB remains committed to positioning Sabah as a top tourism destination in the region.<\/p>\n","protected":false},"excerpt":{"rendered":"

SABAH TOURISM BOARD AND ROYAL BRUNEI AIRLINES SIGN MOC TO BOOST REGIONAL AIR CONNECTIVITY AND<\/p>\n","protected":false},"author":37,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[96],"tags":[],"class_list":["post-31794","post","type-post","status-publish","format-standard","hentry","category-corporate","post-single border-bottom"],"yoast_head":"\nSTB And RB Sign MOC To Boost Regional Air Connectivity And Tourism. - Philippines<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"STB And RB Sign MOC To Boost Regional Air Connectivity And Tourism. - Philippines\" \/>\n<meta property=\"og:description\" content=\"SABAH TOURISM BOARD AND ROYAL BRUNEI AIRLINES SIGN MOC TO BOOST REGIONAL AIR CONNECTIVITY AND\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.flyroyalbrunei.com\/philippines\/en\/stb-and-rb-sign-moc-to-boost-regional-air-connectivity-and-tourism\/\" \/>\n<meta property=\"og:site_name\" content=\"Philippines\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-01T02:18:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-16T02:34:13+00:00\" \/>\n<meta name=\"author\" content=\"geofferylim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"geofferylim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.flyroyalbrunei.com\\\/philippines\\\/en\\\/stb-and-rb-sign-moc-to-boost-regional-air-connectivity-and-tourism\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.flyroyalbrunei.com\\\/philippines\\\/en\\\/stb-and-rb-sign-moc-to-boost-regional-air-connectivity-and-tourism\\\/\"},\"author\":{\"name\":\"geofferylim\",\"@id\":\"https:\\\/\\\/www.flyroyalbrunei.com\\\/philippines\\\/en\\\/#\\\/schema\\\/person\\\/6643108274d9a24e339df3193ce8a202\"},\"headline\":\"STB And RB Sign MOC To Boost Regional Air Connectivity And Tourism.\",\"datePublished\":\"2025-07-01T02:18:25+00:00\",\"dateModified\":\"2025-07-16T02:34:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.flyroyalbrunei.com\\\/philippines\\\/en\\\/stb-and-rb-sign-moc-to-boost-regional-air-connectivity-and-tourism\\\/\"},\"wordCount\":547,\"articleSection\":[\"Corporate\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.flyroyalbrunei.com\\\/philippines\\\/en\\\/stb-and-rb-sign-moc-to-boost-regional-air-connectivity-and-tourism\\\/\",\"url\":\"https:\\\/\\\/www.flyroyalbrunei.com\\\/philippines\\\/en\\\/stb-and-rb-sign-moc-to-boost-regional-air-connectivity-and-tourism\\\/\",\"name\":\"STB And RB Sign MOC To Boost Regional Air Connectivity And Tourism. - 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