Royal Brunei Airlines and Hitit announce new technology partnership

Royal Brunei Airlines and Hitit announce new technology partnership

21 May 2021, 11:30 AM

Royal Brunei Airlines and Hitit announce new technology partnership to further improve guest experience and digital retailing capability.


Royal Brunei Airlines, the national carrier of Brunei Darussalam, and Hitit, a leading airline software solutions provider, announce the signing of a strategic partnership agreement.

The award of this prestigious contract to Hitit is the outcome of an extensive review and evaluation process, conducted by Royal Brunei in conjunction with specialist research firm T2RL. The new partnership will see Hitit providing Royal Brunei with their core passenger service systems, an upgraded internet booking engine and mobile application, as well as a variety of supporting solutions covering airport operations, airline loyalty and customer care. The airline’s global guests will benefit from faster and more intuitive ways of booking flights, a seamlessly integrated passenger experience through the travel journey and value-added travel product options recommended in a personalised way.

As a next-generation airline technology platform, Hitit’s Crane Airline Solution Suite will improve Royal Brunei’s guest engagement at every touchpoint, and enable the airline to match the changing needs of the post-pandemic industry with smarter passenger self-service, automated back office operations and the ability to introduce innovative products and services in response to customer demand. All the solutions are supported by Hitit’s purpose-designed airline hybrid cloud infrastructure, providing scalability and industry-leading security.

This announcement represents the next step in Royal Brunei’s digital transformation programme, to continuously improve guest experience and drive operational efficiency. The programme has delivered significant technology enhancements including optimised digital channels, launch of RB Holidays, customer relationship & disruption management improvements, operational efficiencies and a revamped focus on the retail of ancillary products.

Martin Aeberli, Chief Commercial Officer, Royal Brunei Airlines said, “Our award winning onboard service, combined with our modern fleet and compelling network, together with this major new technology investment that will deliver another step forward in digital experience make this an exciting time to look forward at Royal Brunei. Our new partnership with Hitit continues the journey of digital transformation and is one of a number of accelerated project deliveries to prepare the airline for distribution changes and market growth opportunities post the pandemic.”

Nevra Onursal Karaagac, Chief Sales and Marketing Officer at Hitit, said: “I am elated to welcome Royal Brunei Airlines into our global Crane community, as our newest partner in a series of recent partnerships in the Asia-Pacific region. After a stringent evaluation process with both our teams working closely together, we have come to admire Royal Brunei as a truly visionary airline, and we are looking forward to supporting their passion with the cutting-edge technology at our disposal. Crane PSS powers flag carriers throughout the world, and we have built up significant experience in working with airlines through their digital transformation process – which has played an especially important role throughout the pandemic. I am confident that our work together will help unlock Royal Brunei’s true potential as a dynamic and digital-era airline for many years to come.

About Hitit
Hitit, established in 1994, is ranked as one of the top 3 global airline and travel IT solution providers in the world. Hitit’s “Crane” brand offers a comprehensive suit that serves the diverse needs of flag carriers, low-cost and hybrid airlines, as well as ground-handling agencies. Hitit is a one stop shop for new generation airline IT solutions, with flexible “Software as a Service” modules geared towards every part of an airline’s business lifecycle. Hitit’s solutions and services provide its aviation industry partners with state-of-the-art technology for passenger services, operations, accounting and cargo, among others. Hitit currently serves more than 40 airlines and travel partners across Europe, Africa, Asia, Middle East, North and Latin America. Hitit’s current reservation system partner airlines have processed more than 77 million annual passenger bookings, making full use of seamless GDS integration, omnichannel distribution and unlimited ancillary capabilities, including direct distribution to more than 30.000 travel agencies on Hitit’s agent booking platform. Hitit’s modern hybrid cloud infrastructure handles over 100 billion flight queries every year, while maintaining utmost levels of performance and security. With a strong team of consultants and ever-changing progressive vision, Hitit is an industry leader in seamless integration, high performance implementation and agile customer support. Hitit’s solutions and services provide airlines the ability to maximize profit and minimize costs.