Request for Proposal (RFP) – General Sales Agent (GSA) for Airline Representation (PASSENGER) in the territory of India
Royal Brunei Airlines (RB) is inviting proposals from qualified and experienced General Sales Agents (GSAs) to represent and promote the airline’s passenger sales in India.
The selected GSA will be responsible for driving ticket sales, strengthening market presence, managing relationships with the travel trade, liaising with government bodies and implementing activities to enhance revenue performance.
Key Areas of Responsibility
Market Development & Sales Growth
- Proactively sell and promote the full range of RB passenger products, including published fares, corporate deals and tactical promotions.
- Achieve and exceed sales revenue and passenger volume targets as set by RB.
- Secure new accounts and maintain existing ones through trade visits, sales calls and campaigns.
- Identify emerging opportunities in both leisure and corporate travel segments.
- Represent RB at travel fairs, trade shows, and tourism-related events.
Trade Relations, Reservations & Client Engagement
- Manage reservations and ticketing operations in line with RB standards.
- Provide strong support to travel agents, OTAs, and corporate clients.
- Ensure smooth handling of booking, ticketing and fare-related issues.
- Build long-term partnerships with key agencies, tour operators, and corporate accounts.
- Liaise with local government bodies, regulators, and other key stakeholders as required.
Market Intelligence & Commercial Support
- Monitor competitor activities, pricing trends, and consumer travel patterns.
- Recommend tactical promotions, group offers, and incentive schemes to support market share growth.
- Support RB’s commercial and revenue management teams with real-time market insights.
Performance Review & Reporting
- Submit regular reports covering:
- Sales and revenue performance vs. targets
- Market updates and competitor activities
- Action plans to address gaps in performance
- Provide advance booking forecasts and pipeline outlook.
Compliance & Business Integrity
- Ensure full compliance with local laws, aviation regulations, and IATA/BSP requirements.
- Uphold RB’s corporate values, ethics, and anti-bribery standards.
- Maintain accurate records and make them available for audit or quality review.
Eligibility & Criteria
Company Profile
- Legally registered and incorporated with a minimum of 3 years in airline or travel representation.
Industry Experience
- Demonstrated success in representing international or regional airlines.
- Strong network across travel agencies, OTAs, corporate clients and tourism partners.
- Deep understanding of India’s outbound travel market.
Team Capability
- Experienced sales, marketing and support staff with solid airline knowledge.
- Ability to execute joint marketing and digital campaigns with RB.
Financial Standing
- Sound financial background with proof of profitability and liquidity.
- Capability to provide guarantees or securities when required.
Facilities & Infrastructure
- Office located in a key travel trade area with modern systems for ticketing and reporting.
- Equipped to support BSP/IATA processes and e-ticketing systems.
Legal & Compliance
- No history of legal disputes, sanctions or blacklisting.
- Willingness to sign NDA and comply with RB’s ethics and anti-bribery standards.
Submission of Interest
Interested parties are invited to email their Expression of Interest (EOI) to [email protected] with the subject heading “RB/PM/67/26 (Company name) RB GSA RFP for India” and attach a company profile by 4 December 2026.
Shortlisted parties will be contacted to sign an NDA, after which a detailed RFP document will be provided with submission guidelines and deadlines.
We look forward to partnering with a dynamic and results-driven GSA to expand RB presence in the market.